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One can also listen to their favourite Independent artists like Juno Reactor, a well known music composer for the movie The Matrix, Shibani Kashyap, Ishq Bector, Raghav Sachar, Meet Bros, Sherrin Varghese, Manasi Scott and others. On Niche Radio you can catch new and unreleased music from Soupherb Records, Odd Recordings, Zoo Music, Dacru Records, Digital Om, Submerge Music, Mintech Recordings and others. I am ‘thankful’ to all the record labels, artists, team members, friends and family for having faith in this new venture and for supporting us unconditionally over the past couple of months. I am grateful to my best friend Mugdha Godse without whom I would have never gotten started with the radio and .in who helped us position and make the transformation to align our ideas with the market dynamics and ensured the birth of Niche Radio as it stands today and represents Niche Entertainments way of Music. Nisha Haraale, the director of Niche Entertainments who herself is a music artist, mentioned: “In the month of May, as the lockdown continued and the near term future didn’t seem very promising for ground events, it was obvious that we needed to go online to keep our sanity and stay in business. Niche Entertainments, the parent of Niche Radio, has been in the entertainment and events industry for over a decade and has conceptualised and executed successful multiple music and fashion events across the globe. These changes in our lifestyle was the recipe for the birth of Niche Radio. The lockdown prohibited gathering of crowd and enforced social distancing setting a new normal way of life. Who would have imagined this year to be so unyielding? Thousands of people have lost their jobs, many businesses gone bust, artists from all over scrambling for work opportunity and entertainment industry has remained in complete shutdown for the major part of this year. It just creates the right mood,” he smiles.Niche Radio is a 24×7 internet radio station about Music, Fashion and Lifestyle.Ģ020 has been a strange year. “Yes, I have specially worn clothes that match the instruments! Like with the tenor saxophone I have worn western clothes, with the harmonica (mouth organ), I wore a muffler in true Rajesh Khanna style, with the flute I wore a sherwani with a stole and for the soprano saxophone I wore hip-hop or youthful clothes.
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This time around, for the 35-second TV promo, which will give an insight to this song, Raghav matched his outfits with each of the instruments. In the past, he did an interesting experiment with the vocals of a song, changing pitch and tone to fill in both the male and female vocals. Raghav has been known to spice up his tracks.
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So I thought about it, and finally decided to make it a reality,” he says.
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The aarti is ingrained in us and we have been listening to it since we were kids. “It was a natural thing for me to use western wind instruments since that’s what I love playing. The instruments include the western jazz instrument tenor saxophone, harmonica, soprano saxophone (of Kenny G fame), western jazz and classical instruments, the clarinet and the flute. He has used western wind instruments instead - his forte. The interesting thing about this recording is that he hasn’t played the aarti with Indian classical instruments. Each line of the chorus, in fact, uses one instrument and ends the song with his vocals.
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He recently recorded the popular aarti Om Jai Jagdish Hare using nine different instruments for a full song. This time he decided to use his versatility and compose a devotional song. Raghav Sachar is known for being able to play over 30 instruments.